Career Timeline
My Journey
From a 19-year-old blogger to building a fitness brand. 20+ years of making things happen.
Founder
- Built a premium fitness essentials brand from scratch — full product ecosystem across gym, training, travel & recovery
- Debuted on Amazon India with a 750ml stainless steel protein shaker; expanding into carry, storage & training support
- Mission: accessible premium quality — no "luxury theatre" pricing, just great gear built for real training
Jun 2022 – Mar 2024 · Omella
Head – Growth Marketing
- Drove ~13x ARR growth through new GTM execution and vertical expansion
- Built a referral engine generating $380K+ MRR and consistent inbound deal flow
- Shortened sales cycle by 30% and improved conversion by 35% via CRO-led experiments
Sep 2020 – May 2022 · Livpure Smart
Head – Organic Growth
- Achieved 210% growth in referrals by redesigning incentive programs and communication
- Delivered 90%+ surge in organic traffic using keyword-driven content strategy
- Lifted lead conversion by 25% through tighter segmentation and UX-driven optimization
Jan 2019 – Aug 2020 · CashKaro.com
Head of Outreach
- Scaled user acquisition 5x through influencer and affiliate partnerships
- Drove 255% organic traffic growth with 60% from non-branded high-intent keywords
- Earned 7,500+ backlinks from Tier-1 outlets including Forbes and Business Insider
Oct 2013 – Dec 2018 · MySmartPrice.com
Marketing Manager (Founding Team)
- Scaled traffic from 0.5M → 22.5M+ monthly visits (45x), driving 400% revenue growth
- Secured 35K+ backlinks from Forbes, Wired, TechCrunch — cementing category search authority
- Managed a 9-member SEO & content team; launched viral campaigns increasing brand mentions 5x
Founder
- Founded at 19 — one of India's early mobile tech blogs covering news, tips & gadget reviews
- Grew to 500+ daily unique visitors in the first year; completely bootstrapped, zero funding
- Led to a Zee News feature at 17 after discovering an SMS vulnerability live on air
First Official Brand Ambassador – India
- Truecaller's first official brand ambassador in India — part of the global Truecrew (18 ambassadors)
- Helped evangelize the product during its early days, building community trust before it became a household name
- Attended the Truecrew Ambassador Meetup with the founding team
Senior Editor
- Senior Editor at a premier tech blog network — published articles on mobile tech & digital trends
- Built authority as a tech writer during India's early blogging boom
Author
- Regular contributor covering mobile phone news, telecom industry, and gadget reviews
Education
GrowthX — Product & Growth Program (Cohort 10) · Vikram Deb University — M.Com (2010–2012)